Rodrigo Cuellar

After selling his San Antonio-based payments startup in 2019, Rodrigo Cuellar started writing about fintech not as a cheerleader but as someone who had watched three promising platforms collapse under their own hype. His framework-first, checklist-heavy breakdowns of embedded finance, open banking, and AI-driven lending tools have been published in American Banker, where editors routinely strip out exactly zero of his bullet points. He now runs a four-person content and advisory team helping mid-market companies cut through vendor noise and make technology decisions that actually hold up.